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But while many have damned the finance industry for rampant self-interest and a tendency to prey on people's flawed thinking for its own benefit, Shiller wants to overhaul it to make sure finance serves the greater good. The key, he says in his new book, "Finance and the Good Society," is to democratize finance — giving the rest of us access to the tools and techniques that rich folks have used for decades to raise capital and protect themselves from risk.
But while many have damned the finance industry for rampant self-interest and a tendency to prey on people's flawed thinking for its own benefit, Shiller wants to overhaul it to make sure finance serves the greater good. The key, he says in his new book, "Finance and the Good Society," is to democratize finance — giving the rest of us access to the tools and techniques that rich folks have used for decades to raise capital and protect themselves from risk.
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