jueves, 23 de febrero de 2012

La Influencia de Behavioral Economics en Marketing

Les comparto este interesante artículo en el blog Nudge en donde se discute la importancia e impacto de Behavioral Economics (Economía del ocomportamiento) en el área de Marketing... otra aplicación interesante
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If anything, behavioral economics impact will only grow in the future, because it works hand in glove with the growing centrality of digital solutions in marketing. You can’t understand the success of digital platforms like Amazon, Facebook, Farmville, Nike Plus, and Groupon if you don’t understand behavioral economic principles like social proof, the impact of variable intermittent social rewards, feedback loops, and scarcity. Behavioral economics will increasingly be providing the behavioral insight that drives digital strategy.